Wednesday 1 July 2015

What Makes Magento An Ultimate Platform For Running An Online Business


What Makes Magento An Ultimate Platform For Running An Online Business

In this wobbly marketplace, a powerful and scalable eCommerce website is crucial to successfully run an online business. And since, your online store is required to deal with sensitive information, including customers' details, payment transactions, product details, and so forth, it is more than imperative to have a highly secure platform. Observing the current web trends, it can be said to efficiently cater to the incessantly increasing online consumer demands, a smart e-store is essential.

However, developing a remarkable online store is not an easy pie, an incredible web platform is required that can serve the cause and help have an edge over the ever growing competition. Fortunately, Magento eCommerce development offers a valuable solution to all the complex issues related to an e-store. Magento is a popular open source CMS that augments the development of a reliable and highly flexible online store.


Whether you need a high end shopping cart or an intuitive checkout process that can deliver a fabulous online shopping experience, Magento offers awesome functionalities. It also allows one to customize a Magento store as per his choice with a flair. This is not it. There are several more amazing upsides of creating an online store, let's explore them.

1. Supports intuitive and riveting visual appeal – The platform comes complete with a huge repository that feature the overwhelming arrays of extensions and themes. This allows one to proficiently overhaul the visual appearance, and integrate superior functionalities to the store. This ultimately helps create an intuitive and engaging appeal that will can add to the conversion rate and profits.

2. Offer Great Customization – You can reap the benefits of this open source web development tool, and tailor your Magento store appropriately to efficiently cater to your viewers' expectations. You can even enhance the look and feel of your store by tweaking the theme in a desired manner.

3. Makes Multiple Store Management A Breeze – Magento has made it possible to easily manage multiple store from a single admin panel, which otherwise was an arduous job. You can distinctly configure each store by creating and efficiently managing product catalog. This certainly has made running an online business more convenient.

4. Less Cost of Development – Being an open source platform, the Magento source code can be easily modified. This further makes the online store development more cost effective and agile process. You need not start from scratch and reinvent the wheel, you can easily tweak the code as you want and create an astonishing eCommerce store.

5. Help height online visibility – The most essential part after developing an online store is to promote your business so that you can drive potential traffic to your eCommerce store. With a well designed and developed Magento store, one needs not to fret about driving traffic to his site, as the platform is search engine optimized.

Indubitably, Magento is an outstanding eCommerce platform, but to develop a result-driven online store, invaluable Magento development skills is required. For this reason, it is advisable to invest in some suitable development services from a reliable Magento development company, and get a prolific store developed. There is no dearth of adept professionals across the globe, you can easily seek a highly experienced expert to get your project accomplished.

These are a few of the marvelous benefits of running an online business on a Magento powered web store. This is why this eCommerce platform makes a much sought after choice not only among developers, but also among online retailers and consumers.

Wednesday 20 May 2015

Why Magento E-commerce Development is Creating a Big Buzz?



 

Magento is a platform that continues to gain favor from online players for its robustness and sustainability. Being an e-commerce giant, Magento has attracted a lot of traction among retailers who want to register a strong web presence. It's a well-touted e-commerce platform praised for its amazing flexibility and bespoke features that together influence the growth of a business. Its integration with any existing website helps merchants to meet all the modern expectations of their customers in the best possible manner.


In the age where more and more businesses are going online to promote their products, Magento eCommerce development serves as the only decisive factor. It outstanding search engine ability, powerful product management tools, marketing features etc., together help merchants to offer a delightful shopping experience to their customers.

Benefits of using Magento


 


1. Commendable content management

Magento is lauded for its amazing content management capabilities which is offered by a visual based editor. This editor makes it possible for site owners to build and customize their content in the best possible manner. This is great for creating an intuitive content management interface, especially to those who aren't technically efficient.


2. Mobile-friendly design

Given to the rise of mobile devices and consumer on-the-go shopping habits, having a mobile-friendly site has become increasingly important. And Magento is a platform that has earned a repo for providing beautiful, responsive sites that fulfill your costumers shopping needs on mobile. Magento shopping carts are absolutely responsive and can be seamlessly rendered across a variety of devices. They make sure to elevate your customers experience thereby encouraging them to shop more.


3. Architecture

Magento is known for its dynamic architecture that satisfies the demand of online shoppers as well as website owners. It is one of the best platforms available that is designed to scale and customize gracefully depending upon the website needs.


4. Open-source and highly expendable

Magento is based on open-source nature, so it is accessible to anyone without any cost involved. In fact, you don't need to pay any licensing fee as well. It's an exceptionally reliable platform for both small, mid, and large scale websites. Its open-source nature also gives an expert Magento developer various opportunities to give shape to his/her ideas and contribute to its overall growth.

Magento is also an expendable platform. With the help of various extensions and tools, one can easily add functionalities to this platform and augment their flow of business.


5. Benefit of upsells and cross-sells

With the help of this feature, site owners can easily add prompt their visitors to search for related products to have a better shopping feel. This is a nice strategy to improve sales and build customer base.


6. Third-party integration

Magento owners can smoothly integrate third-party vendors such as PayPal, Mail Chimp, Quickbooks, and a lot more to revamp the management of their website. They can integrate Google Analytics to track traffic and analyze data efficiently.


To Conclude

Magento is a remarkable platform with a lot of future possibilities. It's an ideal solution for those who want to fuel their online channel and make it more appealing for visitors.