What Makes Magento An Ultimate Platform For Running An Online Business

What Makes Magento An Ultimate Platform For Running An Online Business

In this wobbly marketplace, a powerful and scalable eCommerce website is crucial to successfully run an online business. And since, your online store is required to deal with sensitive information, including customers' details, payment transactions, product details, and so forth, it is more than imperative to have a highly secure platform. Observing the current web trends, it can be said to efficiently cater to the incessantly increasing online consumer demands, a smart e-store is essential.

However, developing a remarkable online store is not an easy pie, an incredible web platform is required that can serve the cause and help have an edge over the ever growing competition. Fortunately, Magento eCommerce development offers a valuable solution to all the complex issues related to an e-store. Magento is a popular open source CMS that augments the development of a reliable and highly flexible online store.

Whether you need a high end shopping cart or an intuitive checkout process that can deliver a fabulous online shopping experience, Magento offers awesome functionalities. It also allows one to customize a Magento store as per his choice with a flair. This is not it. There are several more amazing upsides of creating an online store, let's explore them.

1. Supports intuitive and riveting visual appeal – The platform comes complete with a huge repository that feature the overwhelming arrays of extensions and themes. This allows one to proficiently overhaul the visual appearance, and integrate superior functionalities to the store. This ultimately helps create an intuitive and engaging appeal that will can add to the conversion rate and profits.

2. Offer Great Customization – You can reap the benefits of this open source web development tool, and tailor your Magento store appropriately to efficiently cater to your viewers' expectations. You can even enhance the look and feel of your store by tweaking the theme in a desired manner.

3. Makes Multiple Store Management A Breeze – Magento has made it possible to easily manage multiple store from a single admin panel, which otherwise was an arduous job. You can distinctly configure each store by creating and efficiently managing product catalog. This certainly has made running an online business more convenient.

4. Less Cost of Development – Being an open source platform, the Magento source code can be easily modified. This further makes the online store development more cost effective and agile process. You need not start from scratch and reinvent the wheel, you can easily tweak the code as you want and create an astonishing eCommerce store.

5. Help height online visibility – The most essential part after developing an online store is to promote your business so that you can drive potential traffic to your eCommerce store. With a well designed and developed Magento store, one needs not to fret about driving traffic to his site, as the platform is search engine optimized.

Indubitably, Magento is an outstanding eCommerce platform, but to develop a result-driven online store, invaluable Magento development skills is required. For this reason, it is advisable to invest in some suitable development services from a reliable Magento development company, and get a prolific store developed. There is no dearth of adept professionals across the globe, you can easily seek a highly experienced expert to get your project accomplished.

These are a few of the marvelous benefits of running an online business on a Magento powered web store. This is why this eCommerce platform makes a much sought after choice not only among developers, but also among online retailers and consumers.

Why Magento E-commerce Development is Creating a Big Buzz?

 

Magento is a platform that continues to gain favor from online players for its robustness and sustainability. Being an e-commerce giant, Magento has attracted a lot of traction among retailers who want to register a strong web presence. It's a well-touted e-commerce platform praised for its amazing flexibility and bespoke features that together influence the growth of a business. Its integration with any existing website helps merchants to meet all the modern expectations of their customers in the best possible manner.

In the age where more and more businesses are going online to promote their products, Magento eCommerce development serves as the only decisive factor. It outstanding search engine ability, powerful product management tools, marketing features etc., together help merchants to offer a delightful shopping experience to their customers.

Benefits of using Magento

 

1. Commendable content management

Magento is lauded for its amazing content management capabilities which is offered by a visual based editor. This editor makes it possible for site owners to build and customize their content in the best possible manner. This is great for creating an intuitive content management interface, especially to those who aren't technically efficient.

2. Mobile-friendly design

Given to the rise of mobile devices and consumer on-the-go shopping habits, having a mobile-friendly site has become increasingly important. And Magento is a platform that has earned a repo for providing beautiful, responsive sites that fulfill your costumers shopping needs on mobile. Magento shopping carts are absolutely responsive and can be seamlessly rendered across a variety of devices. They make sure to elevate your customers experience thereby encouraging them to shop more.

3. Architecture

Magento is known for its dynamic architecture that satisfies the demand of online shoppers as well as website owners. It is one of the best platforms available that is designed to scale and customize gracefully depending upon the website needs.

4. Open-source and highly expendable

Magento is based on open-source nature, so it is accessible to anyone without any cost involved. In fact, you don't need to pay any licensing fee as well. It's an exceptionally reliable platform for both small, mid, and large scale websites. Its open-source nature also gives an expert Magento developer various opportunities to give shape to his/her ideas and contribute to its overall growth.

Magento is also an expendable platform. With the help of various extensions and tools, one can easily add functionalities to this platform and augment their flow of business.

5. Benefit of upsells and cross-sells

With the help of this feature, site owners can easily add prompt their visitors to search for related products to have a better shopping feel. This is a nice strategy to improve sales and build customer base.

6. Third-party integration

Magento owners can smoothly integrate third-party vendors such as PayPal, Mail Chimp, Quickbooks, and a lot more to revamp the management of their website. They can integrate Google Analytics to track traffic and analyze data efficiently.

To Conclude

Magento is a remarkable platform with a lot of future possibilities. It's an ideal solution for those who want to fuel their online channel and make it more appealing for visitors.

Top 5 Magento Extensions To Bolster Your Site's Performance

Most (though not all) of the e-commerce marketers bank upon Magento to build their e-store. The popularity of this platform can be attributed to the ease it provides in setting up an online store. However, the e-commerce industry keeps on evolving, and hence, it becomes imperative to provide the best online shopping experience. Doing so requires putting in a lot of efforts in terms of providing great content, meaningful search results and so on. Below is a list of 5 very best Magento extensions that can help embed all such functionalities in your Magento website and ameliorate its performance: 

 

1. Magento WordPress Integration

No doubt, Magento is a great e-commerce platform but it lacks the blogging capability. There's nothing to worry, as you can easily integrate a WordPress blog to your Magento site using the Magento WordPress Integration extension. WordPress is touted as the most sought-after blogging platform, and thus, adding a WP blog to your Magento site using the Magento WordPress Integration plugin can help boost your SEO and lets you publish good content. If you are finding difficulty in integrating the extension or in case it doesn't fit your Magento theme, you can choose to hire the services of custom magento development company to fulfill your needs.

2. Catalog Search Refinement

If customers know exactly what they want, they would head directly to search the product. And having a dysfunctional search functionality can ruin your business image. Unfortunately, the Magento default search functionality doesn't produce great search results. But you can make your Magento site's search results more relevant for the users using the Catalog Search Refinement extension. This is a free extension provided by Activo extensions. It modifies the standard Magento search functionality and show products containing ALL the search keywords.

3. One Step Check extension for Magento

One of the biggest problem that most of the website owners are experiencing is increasing shopping cart abandonment rate. In order to tackle such problem, it becomes necessary for you to provide a simplified checkout process to your customers. The One Step Checkout extension helps in making the checkout process of a Magento e-shop simple and faster for the customers. This extension cuts down the checkout steps and enable your customers in completing the checkout process in a single transaction.

4. Multiple Select In Layered Navigation

When filtering a product in a Magento site, by default users can choose only one option from each product group. But using the Multiple Select in Layered Navigation extension customers can choose multiple options of the same filter criteria at one time.

5. Gift Cards

Rewarding your customers can boost your sales and even helps in drawing new customers to your site. The Magento Gift Cards extension is a viable option to add gift cards functionality to your site. Using this extension you can help your customers choose to receive gift cards in the form of print-out gift cards, e-mail gift cards and classic ones. Gift Cards comes with several configuration options and can be adjusted to meet your specific needs. This extension now contains “pre-generated codes” option, allowing you to sell pre-generated gift card codes on your Magento site.

Conclusion

Want to push your Magento website sales? Well, then it is essential to augment the performance of your site. Luckily, there are tons of Magento extensions available online that can be used to enhance your site's functionality such as the ones discussed above.

Top 3 Easy to Use and Cost-Effective SaaS Shopping Carts

The e-commerce market is rising as more and more online surfers prefer to make purchases via an e-store. Observing this scenario, it's certain that online businesses whether small or large will be interested in setting up their online store. Besides, there are several e-commerce software available online that can be used to build an e-store quickly, and thus, make it possible for the businesses reach to a wider audience and make more money.

When developing an online site, most of the small business owners (if not all) usually choose a self-hosted solution. However, self hosting can create a lot of headaches – that may include installing servers, fixing patches and so on. So, if you're a small business owners and looking for a cost-effective e-commerce solution, then you can opt for a hosted solution such as SaaS (Software as a Service). SaaS let online retailers open up their e-commerce store at minimum expenses. 

 

If you want to look for some of the most cost-effective shopping carts, then below is a list of top 5 SaaS shopping carts that are worth considering:

Shopify

Shopify is well-known for providing highly reliable services and comes loaded with exemplary features. In addition, it is customizable and easy to use. Some of the top-notch e-commerce websites count on Shopify for e-commerce solutions. The best part is that Shopify is available for trial for a period of 30 days. The basic version of this shopping cart costs $29.0 per month. It is the best choice for emerging small business owners who covet to develop an e-store that can help them flourish into successful companies.

Volusion

Volusion offers some fascinating ready-made templates and a plenty of features, which helps make shopping become a breeze for your customers. Especially its features such as vZoom, comparison shopping, one page checkout etc., will definitely help you build a store that will deliver a satisfying user experience. Volusion is available for 14 day free trial, and after the completion of trial period you can pick any scheme that starts at $19 per month to install the Volusion version.

Big Cartel

This is a great web-based e-commerce solution that is dedicated for artists (be it crafters or musicians) that allows them to sell their products online in a hassle-free manner. It comes with basic yet essential e-commerce features that can help build a small e-shop with generic designs, ability to add new products, track inventory and other features. Although, Big Cartel doesn't boasts tons of features may make it a unenviable option for some of the people yearning for a more advanced e-store, but for start-ups and small artists it seems a viable choice that makes the initial setup of the online website pretty simple and smooth.

Conclusion

If you are a small online retailer and are looking for SaaS shopping carts (or e-commerce platforms) that are technically easy to operate, then you can refer to the above discussed top 3 shopping carts that will return a true value of your money. Magento Go is also a great SaaS e-commerce solution for e-store owners. However, this shopping cart is going to shut down on February 2015. So, in case you have been using this cart you will have to migrate this SaaS e-commerce solution. In order to carry out the migration effectively within your budget limit, you can choose to outsource Magento migration services.

What Makes Magento So Useful for E-commerce Industry

Magento is a state-of-the-art eCommerce platform built on an open-source platform that provides online businesses the power and flexibility to control and manage the appearance, content, and functionality of their website. Its comprehensive set of tools and rich, user-oriented features fuel success to your businesses.

It is the advent of technology and E-commerce industry that has ushered the change with the way businesses were operating earlier. Today, businesses have realised the power of enganging customers actively with a platform that grow and flourish with them. They are fastely reacting to Magento CMS development to communicate its product offerings effectively to its target market.

Why You Need Magento for Your Online Store?

1. Attract a Large Pool of Buyers

Magento helps you to create a website which personalizes your shoppers' experience and thus keep them engaged throughout the process of online shopping. It helps you to segment your market based on their buying behaviour and demographic profiles and engage your customers with special offers, coupons or with any other promotional tools. In a way, it creates an ambience that appeals to your target market and help you to fetch better results for your business.

2. Help Customers to Find Products Easier and Faster

Magento makes buying easy for the customers and keep them satisfied with a seamless buying experience. Its intuitive search and recommendation engines allow customers to enjoy quick access to the products and also provides them with suggestions for the complementary products. Its easy, one-page checkout makes sure that users have a hassle-free online shopping experience with less empty carts and more sales.

 

 

3. Simply and Manage Returns Effectively

Magento's Enterprise Edition helps you and your customers to simplify the process of buying and returns. It provides website owner's power to control return management along with the maintenance for partial orders, shipping procedures and customer notifications.

4. Amazing Tools to Attract Buyers Online

Magento CMS comes complete with an array of interactive and interesting templates, themes and plugins, which allow businesses to attract a large pool of buyers and make them keep coming back to their store and shop. Its powerful tools support latest features that come together in the software platform, providing businesses with the opportunity to choose the design as per their needs and requirements.

5. Magento is Customizable

Magento allows businesses to get rid of boring standard templates, which usually fails to attract audiences. Instead, Magento has allowed for extensive customizations when it comes to sprucing the design and functionality of your website. From custom-built extensions for different product categories to product upgradation, mobile apps and social media integration, Magento offer everything you need to generate unbelievable online revenue for your business.

The design and functionality of an E-commerce store is what positions it uniquely as compared to its competitors. Magento has incredible potential and has a lot to offer to its users. Its credentials are equally strong and compelling which makes it a robust e-commerce platform.

Magento Theme Customization- A viable means of improving e-store productivity

In today's contemporary era of e-Commerce, everyone is in a huge rush to attain the number one position in the online business world. Considering the growing demand for highly productive e-stores, Magento has been introduced into the e-commerce development sector. Magento has truly become an ideal platform for getting started with online business. As an open source e-commerce platform, Magento has been designed keeping in mind the e-store development needs of a wide range of budding as well as established businessmen. In this article, I'll be highlighting the importance of choosing professional Magento Theme Customization Service for boosting the performance of e-commerce websites.

Multi-lingual Magento themes are the latest talk of town

With multi-lingual e-stores making grounds in today's e-commerce industry, it has become absolutely essential for online merchants to ensure that their e-store is equipped with multi-lingual features, making it simpler for the global customer base to access and purchase the products/services delivered by the e-store. By customizing Magento themes, you can easily employ the best multi-lingual features into your English-based online store. Additionally there is a good majority of free and paid Magento themes that come with built-in multi-lingual features.

Customized Magento themes make way for easy website management

One of the greatest advantages of choosing Magento theme customization experts is that you can receive a theme that will aid you in managing the website elements in a highly professional manner. By deploying an appropriate theme into your Magento e-store, you can aid the customers in tracking all the information associated with their respective accounts maintained with the website. They can check the history of orders, history of payments made in accordance of different orders etc. In addition to this, the customer is also allowed to enjoy the facility of one-page checkout. Talking about the pros for the administrator, Magento theme customization makes it simple for him to supply different products to diversified addresses. Also, the admin can choose to sell different products under a single e-store.

Mageto Theme Customization paves way for Search engine optimization of the e-store

Yet another greatest advantage of modifying existing Magento themes is the deployment of search engine friendly features into the respective themes. With search engine optimization becoming a growing concern among e-store owners, altering the existing theme of your Magento e-store will likely make it friendly with all the popular search engines. In other words, your e-store will be crawled and indexed by all the major search engines and hence be showcased on top of popular search engine results pages. This will affirm 100% visibility of your e-store, making people visit your e-store for purchasing your products and services.

Summary

Any type of e-store can be made eye-catchy with the help of Magento theme customization. If you too own a Magento powered e-commerce website and are wondering as to what's happening to your website conversions, its time to customize the site's theme. By getting your e-store's theme modified by experts, you can truly enjoy an incredible website conversion rate along with a higher visibility over the world wide web

Enhance Your Magento Store Feasibility With Custom Magento Extension

E-commerce popularity has grown significantly in the past few years. This is because online surfers are finding that e-commerce shopping websites offers them more convenience, information and great discounts than visiting a retail store. Magento is one of the highly favored e-commerce tools used by online retailers around the world, which helps in developing highly functional and feature-rich online shopping sites. However, for the successful operation of your site you will need to decipher the right Magento extensions.

Role of Magento Extensions

Magento extensions like the name suggests helps to extend your e-shop in a plethora of ways, enabling Magento website owners to set-up professional and well-organized sites that befit e-commerce requisites of their business and customers as well. What's more, these tools help enhance the functionality of e-shops. In addition, they help meet the functional requirements of the store.

Whether you want an extension to advertise, to manage marketing campaigns, to import and export products in bulk and so much more; you can find a copious number of extensions to meet the variegated needs of your web store.

Need for Creating Custom Magento Extension

However, each and every e-store has its own unique functional requirements. And often not all the requirements can be addressed using the pre-made extensions. Besides, you may come across situations wherein the needed extension might not work as per your needs. Moreover, with incessantly changing client demands, you may need to add additional functionality more than what some existing extension feature, which can't be overlooked.

Wondering about the solution?

You can get custom Magento extensions developed for you or rather customize some existing extension, so as to accomplish your needs. For this purpose, you will need to take up Magento Extension Development Service. Using this service you can either build an extension from scratch or improve the existing one.

Hiring professional Magento web development company is a surefire way to obtain enviable Magento customization services. However, it is necessary to conduct a research on the company's wherewithal and experience they possess. That's because, it helps you get hold of the right service partner for your project needs. Moreover, choosing the most suitable development company ensures to help you build the desired extensions that works in sync with your business and modern age needs. And eventually help you leapfrog competition by developing a product that is second to none.

To filter out the best Magento development company check out the extensions they have built or customized so far. Besides, search for the company's past clients and ask them about their past project ventures. This will help you reveal the development skills and capabilities of your service provider.

In conclusion

Building a Magento site can be rewarding for online retailers seeking to augment their reach, and increase their sales. However, building a successful e-shop requires adding Magento extensions. But, in case you can't find one that fits your project requisites, you should get an eminent service provider on-board. To learn about the need of Magento extensions and the benefits that creating custom ones offer, I'll recommend you to read the above mentioned factors.